Selected Work

Engineering Stories with Soul — A 32-Film Legacy for ELGi

Across India and Australia, we partnered with ELGi to produce a cinematic campaign of 32 films — capturing leadership, culture, and global growth. What began as a single event video evolved into a long-term collaboration, where every frame celebrated people, purpose, and the power behind the machine.

Client

ELGi Equipments

Services

Multi-Phase Video Campaign (32 Films)

Location

India & Australia

Year

2024

What started as a single event video for ELGi’s Technology Day quickly evolved into a storytelling powerhouse: 32 films that captured leadership, culture, innovation, and global expansion. From showcasing the acquisition of Pulford in Australia to factory floor walkthroughs and candid interviews, Offside Pictures reimagined how an industrial giant communicates.

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By shifting from corporate scripts to human-first narratives, we delivered a campaign that wasn’t just about machines — it was about people who power performance. Every film felt like a living, breathing chapter in ELGi’s evolving legacy.

The challenges

Transform technical content into emotional storytelling without losing credibility. Capture leadership, legacy, and engineering detail — while making every video feel fresh, engaging, and personal. Work within live industrial environments, yet still deliver cinema-grade visual storytelling.

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The Solutions

We ditched rigid scripts in favor of authenticity. From factory floors to boardrooms across two continents, our team embedded within ELGi’s world — uncovering real voices, unscripted energy, and meaningful stories. With cinematic lighting, fluid pacing, and narrative-first framing, we built a 32-film library that reshaped how legacy brands speak in the digital age.

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